Beyblade (Japanese: ベイブレード, Beiburēdo) is an acclaimed multimedia franchise brand created by Japanese toy company Takara Tomy. The franchise surrounds high-performance spinning tops known as the eponymous "Beyblades", which are customizable and are played by people called "Bladers" who challenge others to games called "Beybattles". Beyblade is also the name of multiple anime and manga series concerning a group of children who form teams with which they battle with their Beyblades.
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