Western fashion style derivative of goth fashion, with some similarities to yami kawaii and gurokawa, primarily using dreamy pastel colors such as purple, pink, blue, and mint green contrasted with black. It emerged from Tumblr in the early 2010s.
Common visual motifs include dripping patterns, inverted crosses, eyeballs, bats, bones, galaxy prints, crystals, and ghosts. Gradients are also especially commonplace. Hair is often long and pastel-colored with an ombré dye effect.
