expo2025

A World Expo held in Osaka, Kansai, Japan. It was open for six months, from 13 April to 13 October 2025.

The logo, nicknamed "inochi-no-kagayaki" and created by graphic designer Shimada Tamotsu, became a talking point on Japanese Twitter due to its mascot-like, albeit eldritch, design. This contrasts the other top five entries which were more abstract and stereotypical of a logo. This has spawned parodies interpreting the logo in a variety of ways, ranging from cute mascot to clothing motif to horrifying monster.

A mascot character based on the aforementioned logo was also created, which was named MYAKU-MYAKU.

Examples

Logo

See also

• Expo2005
• MYAKU-MYAKU
• Tower of the Sun - Expo'70, Osaka
• Cosmo Hoshimaru - Expo'85, Tsukuba

External links

• Wikipedia: Expo 2025
• TimeOut: The logo for Osaka's Expo 2025 has been revealed – and it's a little surreal