This is "Bake-rin", a variant of Yuuka Kazami who makes bread in her own bakery named "Bakery Kazami". It's a fairly recent variant since the first picture was released just a month ago from the day this picture was released.

tehSandwich said:
It's a fairly recent variant since the first picture was released just a month ago from the day this picture was released.

In fact, the meme was started by this tweet:

http://twitter.com/matsurisyndrome/status/51104783376990208

mgn said:
パン屋の風見さん、べーかりんを高らかに提唱したいのだが
Posted on 2011/03/25 11:15:04 (JST)