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nicolas prost, nick heidfeld, and lucas di grassi (real life and 1 more) drawn by andrew_archer

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    FIA Formula E

    UNA worked with VCCP London and FIA Formula E Racing to develop the advertising collateral for the 2015 - 2016 FIA Formula E racing season featuring 11 races in 10 countries. This exciting job is still in production and once completed will consist of ten race location images and twenty driver illustrations. Watch this page for updates.

    Travelling the world, the Formula E circuit travels from Beijing China - Putrajaya Malaysia - Punta Del Este, Uruguay - Buenos Aires, Argentina - Mexico City, Mexico - Long Beach, U.S.A - Paris, France - Berlin, Germany - Moscow, Russia - London, UK. The cars, unlike Formula One cars are electricity powered and quiet, and the tracks run through major cities instead of on a designated race track, making for thrilling city viewing.

    When working on this project we were directly inspired by the location, with each Illustration either being based around a landmark or cultural iconography. The imagery appears on mass throughout promotion and can be found across numerous outputs from football field sized LED billboards, the side of bicycles, presentation screens, ticketing ...basically anything you could imagine we're on it! More photos coming soon

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    HeeroWingZero
    [hidden]

    This is referencing the absurd crash from the very end of Formula E's debut race, the 2014 Beijing E-Prix. Nicolas Prost scored pole for Renault at the event and remained in first position until the final lap, at which point Nick Heidfield (who had worked his way up from 8th) made a pass for the lead in his Venturi. Prost practically rammed Heidfield as they were side by side, which sent the Venturi skidding into a sausage curb that launched it into the air, while also damaging his own Renault into immobility - ultimately allowing Lucas di Grassi's third place Audi to slip into the lead and claim FE's maiden victory.

    The clip can be seen on YouTube here - everyone walked away unharmed from the incident, but it's still a pretty gnarly crash so be warned. It starts off with the incident itself, and then does a replay from Prost's POV at 1:53.

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    PrtAnt
    [hidden]

    HeeroWingZero said:

    This is referencing the absurd crash from the very end of Formula E's debut race, the 2014 Beijing E-Prix. Nicolas Prost scored pole for Renault at the event and remained in first position until the final lap, at which point Nick Heidfield (who had worked his way up from 8th) made a pass for the lead in his Venturi. Prost practically rammed Heidfield as they were side by side, which sent the Venturi skidding into a sausage curb that launched it into the air, while also damaging his own Renault into immobility - ultimately allowing Lucas di Grassi's third place Audi to slip into the lead and claim FE's maiden victory.

    The clip can be seen on YouTube here - everyone walked away unharmed from the incident, but it's still a pretty gnarly crash so be warned. It starts off with the incident itself, and then does a replay from Prost's POV at 1:53.

    It's been Nick Heidfeld. You made a typo in his name.

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